Browse Article

Is Social Media a blessing or curse for businesses?

April 5, 2016 | Author: | Posted in Marketing & Advertising

Like a coin has two sides, social media too comes up either as a blessing or curse. It all depends on how you take it. As a matter of fact, every click, view and sign-up on the internet is recorded somewhere in the database. This could sound creepy or interesting depending on your view.

As we know in-depth history, geography of Facebook, Twitter and their popular social media posts. Little did we know about Snapchat, so let’s deep dive into the snapping world of Snapchat and brace yourself with your snorkels.

Snapchat was launched in 2011, but the instant photo-video messaging app got the actual fame in early 2015. Are you a Snapchat user? Do you have an idea how it works? It is unique in a way as all the photos and videos last only for a few minutes before it disappears forever, though you can take screenshots to save them for future purpose. Being ephemeral in nature, this app is now used by many celebrities and brands for marketing purposes with a heavy traffic of trending social media posts. This has proven to be a big hit among teens and adults. Because of its instant messaging feature which is simple to use not a confusing one, this app is now ahead of other messaging apps like Facebook messenger, Whatsapp, etc.

Are you aware of the term ‘Live streaming’? Live streaming is ruling in the social media world. In US, adults spend nearly 1 hour, 16 minutes every day watching videos on social networking sites with Facebook hitting at the top, followed by Snapchat.

YouTube still remains the king in terms of video sharing. It is available in 76 different languages, equaling to 95 percent of the internet population. In US, 9 percent of small businesses rely on YouTube to market their products and services.

When we talk about photo sharing mobile apps, Instagram is the term that clicks in everyone’s head. When Instagram came with a video sharing feature, more than 5 million videos were shared in the first 24 hours. Besides a selfie loving, if you are a food lover, then Instagram is for you as pizza is one of the most instagrammed food, behind sushi and steak.

Furthermore, remember that hashtag is the best friend of social networking sites and oxygen of social media marketing strategy. Hence, always check your posts and hashtag before posting it. And never forget to create a policy for social media hacking. Are you ready to market your services on social media platforms?

Article Source

Author: - A social platform for hardcore fans where you can have updated information about your favorite celebrity and discuss with others too.

This author has published 7 articles so far.