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SEO vs. PPC – Select Right Option For The Website

April 4, 2016 | Author: | Posted in Search Engine Optimization

Social Media Marketing, SEO and PPC are the backbone of digital marketing. SEO and PPC are two basic options when it comes to boost traffic and the ranking of the website. Quality and professional SEO services definitely improve the ranking of the site but it is long process, it takes effort and time. PPC is an alternative option if you want to drive the traffic instantly. PPC stands for pay per click, you can pay for traffic using the PPC advertising programs provided by Google Adwords and Yahoo search marketing.

In this article we will discuss the difference SEO and PPC and their superiority over each other. PPC is the right option, if you have deep pocket and want results immediately. But if you have limited budget and sufficient time, then go for SEO. However, you need to consider three factors before deciding the better option between SEO and PPC.

Your website advertising budget- Advertise is the backbone of any organization, either you run Web Development Company or Web Design Company. So before going for SEO and PPC you must check your budget. It will be better if you set your budget as low as possible. SEO is the better option, if you have limited budget. However, PPC offers numbers of benefits.

•    PPC ads can be launched quickly and it brings targeted traffic and qualified leads to the website. Expands the online visibility of the website and establish your company as a leader in the industry.

•    In long run PPC maximizes the return on investment, PPC is easy to manage, track conversion and determine your ROI.

•    Google changes its algorithm time to time, so whenever Google changes his algorithm or update it, then sites which are optimized in one way lose ranking and profits. But when you paid for traffic, then no matter what changes Google and other search engine make.

Average CPC in industry- It will be better, if you take a look at what other people in the industry are paying for ads. Literally PPC is a platform which enables users to bid what they are willing to pay for a single keyword click and that is known as cost per click.

Competitiveness of the keyword in the search engine result page- If you want to determine the competitiveness of your targeted keyword, then enter your keyword into Google External keyword research tool. This tool will give you an estimated idea about the competitiveness of your targeted keyword.
In this cut throat competition, the targeted keywords are dominated by authority websites and it is very difficult to displace without significant investment of time and money. In this scenario pay for traffic via PPC is a much better option than SEO.

PPC and SEO are unmatched and powerful combination. Consider these three factors and determine the optimal mix of PPC and SEO for the website.

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