As a general rule of thumb I try to use the product name as the domain name. In recent Google updates they are looking at “brands” more favorably in terms of search engine rankings.
When my contractors are working on my SEO strategies and are promoting keywords associated to my ecommerce site, I include a number of keywords linked to my store name, which is also my website name. This is telling Google that I have my own brand and this is what we do.
There are other marketers who favor a keyword approach to naming your domain but for me personally I favor a uniformed approach which is why I use my product name as the domain name, which is also my brand name.
One important point to check with your hosting company is what tech support they provide. If you’re a newbie you can encounter tech issues down the line that may throw you. It’s great to be able to send a quick email to tech support and with a real person getting back to you promptly with an answer.
There’s nothing worse than getting a reply 24 hours later with an answer that’s been copied and pasted, especially if its urgent and your site is down.
If you decide to use Blue Host for example for your hosting you should also use Blue Host to register your domain. For some reason it can take longer if you need to transfer a domain from one hosting company to another.
In an ideal world the .com version would be your first choice, if this is not available you can opt for the .net version. As our strategy will involve paid advertising to generate very targeted traffic to the site so this is not something you should be overly concerned about.
Again, other internet marketers will swear by the domain extension, we are not going to get hung up on nitty gritty tech details remember. You don’t want to stop or get held up unnecessarily without even having even launched your final product. Your plan is to stay focused about putting together a digital product with the site being the vehicle from which you will initially sell from.
Assigning your domain name to your hosting account
OK by now you should have picked your domain name, for example “DansProfitPlan.net” When you are purchasing your domain you will also need to purchase a hosting account. As we are only going to be developing a one page site, all you need is a very basic package.
OK, so you should have now purchased both your domain name and your hosting. Now a little bit of techy work required now, stay with me it’s not too bad. You should have received a welcome email from your hosting provider when you purchased your hosting account. In this email you will receive a number of user names and passwords etc. What you need to do is assign your domain name to your hosting account.
– In your welcome email from click on the link next to “cpanel”.
– Enter in your user name and password for your cpanel as per your welcome email.
– Scroll down towards the bottom of the cpanel page and select “Addon Domains” from the “Domains” section. cPanels are pretty universal in appearance so should look the same once you log on to them regardless of your hosting company.
Click on the image below to enlarge
Once you have clicked on “Addon Domains” enter in the domain name you have just registered, omitting the “www” or https:// part of the name so it should read: dansprofitplan.net.
For the “Subdomain or FTP Username” you can use the domain name again in the following format: “dansprofitplan”.
Select a password (as strong as possible), use a combination of upper and lower case letters and numbers. Remember or make a note of your password.
Finally click on “Add Domain”. Once you have completed this step you have assigned your domain name to your hosting account.
Using Filezilla to transfer files onto your website
Once you have assigned your domain name to your hosting account you will need to add pages to your new website. In order to transfer files (that I have provided you with), from your own PC or laptop to your website you will need an application called Filezilla. Filezilla is a FTP application that simply allows you to move files from your PC to your website.
As part of Dan’s Profit Plan I have included the html and css file templates that I used to create for my own digital product websites as an added bonus. You will obviously need to add your own logo and website text.
Download Filezilla here (its free to download)
Customizing your site using Dan’s Profit Plan site template
In order to customize your site you will need the following:
1. Your own website header banner this must measure 900 pixels wide and 318 pixels high.
Your website banner should include a tag line for what problem your product will solve. It can also include your logo or a stock image.
Note: it is on a white background so looks nice and crisp. I hired a graphic designer through Up Work and asked her to put the banner together for me. I advised her that I wanted a logo similar to one that I provided her with (again based on research of other similar sites) and a tag line (also based on research from other similar sites).
Do your research on your niche before sending your designer their brief. I will emphasize here, do not get bogged down looking for the perfect logo or a perfectly designed banner. Be sure to include the key pieces of info that you have already researched and what is required from a popular site in the same niche.
Note: If you want to save time on image editing send your stock images to the graphic designer to crop and size for you.
If you want to have a go at cropping and resizing your images I have detailed the steps for you below.
To crop and resize images is quite straightforward. The application I use to do this is called IrfanView. Download your free copy of IrfanView here.
Once you have opened IrfanView open the application and the file of the image you wish to edit:
With your mouse select the area you wish to crop. Click on “Edit” then click on “crop selection”, this will then trim your image to your requirements
To amend the size of the image click on “Image” then click on “Resize/Resample”. IN the “Set new size” boxes enter 198 pixels wide, click “OK” and then save your image.
Using FTP to update your website
You don’t really need to know the inner workings or nuts and bolts of FTP, all you need to know is what it does. OK, step one, download Filezilla to your PC or laptop.
Download Filezilla here (its free to download)
Once you have downloaded the application open it up. The left hand side of the screen is your computer the right hand side is your hosting account. To move files from one to the other simply click on the file and drag it across with your mouse.
The file we will be transferring files to on your hosting account is called “public”. I use my own html template that I will provide you with, there are a few techy bits but nothing to complex I promise.
I can hear a few gasps because most marketers would steer you towards WordPress and that is fair enough. I want to get you online as quick as possible and maximize the budget for paid advertising, I also want to get your ad money back ASAP so I want to keep the costs down.
1. Register your domain name (ideally the same as your product name). Remember register your domain name with the same company who will be hosting your site (saves time, less hassle).
2. Assign your domain name to your hosting account.
3. Download Dan’s Profit Plan website files.
4. Add your logo to your website banner and enter your text to your home page.
5. Transfer your page files to your hosting account to go live.
Dan Cole is the owner of a number of successful golf businesses in Ireland, including Indoor Mini Golf, Cole Golf and Garden Golf. The experience gained in running these businesses, particularly the development of Cole Golf and the Cole Golf website. ColeGolf.ie was developed against the backdrop of one of the most the severest of recessions experienced in recent times.This author has published 11 articles so far.