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Reasons For The Popularity of Online Shopping India

September 7, 2016 | Author: | Posted in Ecommerce

We Indians believe in living life to the fullest. Whether it is weekends, festive season or holidays, Indians love shopping in their leisure time. For the Shopaholic population- there are ample of shopping options for people such as malls, local stores and the most trendiest way is online shopping.

Shopping at malls and stores can make you fractious and irritable. Overcrowded and congested shopping centers can make your shopping experience stressful. Moreover, you have to roam around different brick-and-mortar stores to purchase the best product at reasonable prices. Offline shopping is no more a fun activity nowadays rather it is stressful and time-consuming.

Thus, the fast-paced life and modernization has led to the dependence on online shopping. E-commerce industry is taking off globally and one area where it is really catching is in India. Needless to say, the advent of the internet has revolutionized the way of shopping. In order to make the shopping experience enjoyable, Indians are increasingly using the internet to get more information. Online shoppers in India are increasing at a rapid rate owing to the popularity of technologies such as smart-phones, social media and tablets. As online shopping is evolving fast, it will exponentially rise in the near future.

Right from footwear, clothing, home appliances, consumer electronics, DVDs to grocery, furniture and homeware, buyers in India are opting to purchase products online.

The following are the factors that contribute to the growth of online shopping in India-

Convenience – A major factor for the popularity of online shopping in India is convenience. Without the need to go out and tackle the traffic, with just a few clicks consumers can save their too much time and effort. With e-commerce, you can hassle-free place the order from your place and get the items delivered to your doorstep. Furthermore, during the festive season and gazetted holidays, you can avail huge discounts and offers on plethora of product range.

Rise in mobility– With the advent of hi-tech gadgets such as tablets and smartphones has resulted in online shopping in India. With the use of such gadgets, Shopaholics can buy from anywhere, anytime.

Better services – Providing maximum customer satisfaction is what online retailers look for.  Whether it is return policy or safety of payment, you will get the best services.

Growth of social media – More and more advertisements on Facebook and other social media sites has led to the growth of online shopping in India.

Increasing time-poverty– In their crunched schedules, consumers are finding less time to shop. Nowadays, most of the people are working from home, which results in the increasing growth rate in internet retailing.

Easy Payment Options–  Instead of waiting in long lines at the cashiers, online payment options gives consumers the facility to pay online through secured payment gateway. All this has increased the demand of online shopping among the Indians.

Discount Coupons and offers – Indians love to buy products at the most discounted prices. Offering huge discounts and offers to customers results in attracting more customers to the store which leads to more popularity.

When it comes to shopping with ease and comfort, visit ADIShopping. This is the best online shopping platform to buy an amazing assortment of products from various categories.

Article Source


Being an online arm of ICL Group, ADIShopping has emerged out to be a perfect online platform for everyday essentials. We stock a handpicked selection of products that hails from the global brands, that too at reasonable prices.

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