SEO outsourcing is getting very common these days .The whole industry is growing fast and expected to expand rapidly in the next few years. Companies are investing more into SEO (search engine optimization) and relying less on freelancers who can do their job at much cheaper costs.
SEO is getting important because businesses are realizing the need to quickly find their niche market, which is hardest part of a marketing strategy.Every marketing plan relies on specific and accurate information.
This is the reason why a high number of companies are looking for professionals to take care of this SEO (Search engine optimization) aspect of their businesses. Outsourcing this section of the business to a company in a different country is looks more affordable for the organizations who do not have enough funds to built their own team .Otherwise, they will always lack in this department.There are innumerable companies as well as individuals offering this service that makes it a very difficult decision for the business managers.
In order to achieve a goal one has to pay the price.Investing means taking risk on some asset or service that will pay you back after a period of time.Playing safe is good but that does not mean you have to invest a certain amount of money you can afford to lose.
There are five factors to consider when outsourcing SEO:
- Are they giving you a proper site analysis :
A proper analysis of the website is important before starting the process of optimizing a website.The key is to look at the loopholes in the product before marketing it on the internet. Majority of businesses will not provide this information so that they can get paid for a longer period of time.A complete site analysis will give you a technical viewpoint.
- Do they know your target audience :
After implementing the site analysis you need to know if the SEO service providers have knowledge of the audience you are trying to capture.What the customers are looking for ?, What words they use while looking for specific product or service ?, How will people find your product or service relevant to their queries ?,these are the few questions the SEO( search engine) optimization report should answer.
- Do they know the industry :
SEO(Search engine optimization) does not only relate to the technical aspect of the website but also how the industry functions.Your SEO service provider should know a little about the industry and it is even good if they have worked with a company related to your industry.
- Competitors strategy :
If you do not understand what strategy the competitor’s are using then you won’t be able to come up with something better or offer anything good enough to create an edge.The outsourcing company should give you an idea about what the competitors are doing to achieve the results.
- Achievable & planned results:
Many SEO service providers will claim of putting your business on the face of the planet in a very little time.They do not tell you how and why it is going to happen.SEO is a plan that takes time to implement and needs a lot of commitment from both sides.The results offered by the service should be calculated and planned in a way that it will make promote your business in a better way.
Digital Marketing :
SEO (Search engine optimization) will not be effective if it is not partnered with digital marketing. Digital marketing includes SMS marketing, E-mail marketing which gives a tremendous boost to your SEO efforts by offshore Seo company reaching out to visitors through other mediums. This is the reason we always recommend our clients to add digital marketing in their website promotion strategy.
First thing to achieve before building a lifelong career is to find jobs in Pakistan. Young graduates after passing out of their universities have lot of confidence and energy but this state changes when they walk into the real world.This author has published 4 articles so far.