According to the recent google report with over 200 Million mobile internet users in the country, mobile has captured 60% share of all shopping related queries and over 50% share of all travel related queries.
This indicates a great opportunity for businesses to capture a wider audience and engage with customers by tapping into these channels.
Some of the growing trends in the Mobile app development are:
Rapid Mobile Development
As demand for mobile apps keeps growing, there is a growing competition among companies to launch their apps to reach customers at a quicker pace. Reduced production time frames become the key for speedier product development. Some of the key enablers to bring down the time gap between ideation and launch of the apps are – Usage of Rapid application development tools, cloud based tools, adoption of Agile development methodologies and improving the efficiencies of the development processes . Also Hybrid app development that works on multiple platforms cuts down the development time drastically.
Cloud Tech and mobile
The Cloud based mobile app development is making the development process very efficient. With the growing trend of cloud-based app development platforms that provide the complete the toolkit for building an app making it easy for testing and integration for faster development process. It makes mobile app integration and synchronization for multiple devices very easy. Also with the app hosting outsourced to the cloud players there is reduced admin and infrastructure costs for the companies developing the apps.
Data is no longer secure. Data isn’t sitting in silos- it is stored on mobile devices, on the cloud and other remote places and the threats are constantly increasing with hackers reverting to reverse engineering, code modification, code substitution and other malicious methods to hack the mobile app.
To combat these threats, organizations must employ preemptive measures by:
By building self-defending mechanisms into the app
providing runtime protections and self-repairing measures
IOT/ Wearable tech
IOT or Internet of things enables smart objects like watches, fridges and so on to communicate with each other through sensors. This creates a global network that can be tapped into by businesses to reap enormous amounts of data to cull out critical insights to understand consumer behaviors for high quality customer engagement.
IOT integration with mobile apps is all about API’s which allow data transfer from devices to applications or vice versa where IOT devices can be controlled by mobile apps.
Mobile Banking, Payments and M-commerce
In a recent PayPal’s research in conjunction with Ipsos that examined the mobile commerce habits of 17,600 consumers in 22 countries, shows that between 2013 and 2016, the multi-country average compound annual growth rate for mobile commerce is projected to be 42 percent, toppling e-commerce’s same growth rate at 13 percent.
The research also shows that across its 22 global markets, the rate of mobile spending is projected to rise by roughly $190 billion over the next three years.
MCommerce & MPayments services are extremely valuable in areas like:
• Money Transfers – Doing money transfers through mobile devices is a very quick affair compared to the online transactions on other devices. It also affords flexibility since consumers do transactions on the go.
• Ticketing/Booking services – MCommerce & MPayments services makes it extremely easy for these services.
Big Data and App Analytics
As the use of mobile devices keep increasing, enhancing the user experience through all the omni channels used by the consumer becomes of prime importance by any business. This is where the analytics can play a very important role with the use of Big Data.
Companies can use this data to gain insights about consumer behavior and their buying habits which enables marketers to use ways to enhance customer engagement and to improve business processes. It also helps since the in-app advertisements and purchases targeted towards the customers are proper, enhancing the customer experience.
Surge of Native and Mobile Web Apps
Native apps are ones that can be downloaded in the app store of a mobile device and mobile web apps are ones where the apps can be open in a mobile browser and a shortcut could installed on the mobile desktop with a responsive layout that works even offline.
Recently one of the largest ecommerce retailer flipkart came up with their mobile web app https://www.flipkart.com
Hybrid HTML 5
HTMl5 apps bring convenience to the developers by bringing advanced capabilities for handling graphics, video and audio streaming, sematic elements, form controls and multimedia components and a number of API’s that support geolocation services, drag-and-drop operations, local application caching and more.
We could look forward to a lot more companies using material design for their apps in the coming days.
Cconnectz is a leading mobile app development company located in Bangalore. We build native apps and cross platform mobile apps for Android and IOS with amazing user experiences using emerging technologies in Social Media, Analytics and Cloud Solutions (SMAC).The domains we cater to are: Retail, Hospitality, Jewellery and Realty sector.This author has published 1 articles so far.