A Guide Illustrating How to Do Interlinking
CRB Tech reviews would like to illustrate on how to do effective interlinking through the medium of this blog.
First and foremost, let us understand as to what are internal links?
In simple terms, they are nothing but hyperlinks that navigate to the same domain from the one on which they are present. Basically it is a target and source kind of a relationship. For a common man, it can be stated like this:
A link that points or navigates to a different page on the same website. Here is an example of the same:
<a href=”http://www.same-domain.com/” title=”Keyword Text”>Keyword Text</a>
How are these useful for on page SEO?
These links or such links can serve three purposes:
Help in developing the information hierarchy of a particular website.
Help to spread ranking power of websites.
Interlinking for SEO:
In this section, we will see how to develop internal link based SEO-friendly website architecture.
If we consider a single page, then the search engines consider the content on it as a criteria to rank the pages on their indices. Therefore, deploying a proper content strategy is important. They also look out for a proper pathway in order to navigate all the pages of a particular website. Many of the sites become culprits by hiding the primary navigation denying search engines the access. This obstructs them from listing of pages in the indices.
If a web crawler cannot access pages, then they simply do not exist. Leave alone the content, keywords present on it. It is totally a waste. The standard structure for a website should look similar to a pyramid. Here the top vertex is the home page of your site with the hierarchy flowing down.
Then, how can we achieve this for our website? Think!
The answer is, internal links or link building. This is the most fundamental format of a link—and it is prominently understandable to the search engines. The spiders realize that they ought to add this link to the engine’s link graph of the web, use it to ascertain query free variables (like MozRank), and tail it to index the contents of the referenced page. Let us see an illustration to understand the concept in a better manner.
Over here, the “a” tag shows the beginning point of the link. This tag can consist of text, images etc. These provide a clickable area on that particular page. This induces the visitors to navigate to other page. The referral location of a hyperlink indicates to the browser and the search engines where the link navigates. In this illustration, the page indicated is about custom belts made by a man named Jon Wye, so the link utilizes the anchor content “Jon Wye’s Custom Designed Belts.” The </a> label shuts the link, so that components later on in the page won’t have the connection credit connected to them.
Still, sometimes pages are not accessible. Hence, they cannot be indexed. Here is why?
Links Accessible through local search boxes:
Web crawlers won’t endeavor to perform searches to discover content, and subsequently, it’s assessed that a huge number of pages are hidden up behind totally difficult to reach inaccessible internal search boxes.
Links in flash, or other Plug-ins:
Any links implanted inside Flash, Java applets, and other modules are normally distant to search engines.
Links on pages having thousands of links:
Search engines are programmed to access 150 links on an average per page. They might stop crawling further pages that are linked from the original page. This limit is not rigid, and vital pages may have more than 200 links on them. But, it is recommended that the links are kept limited to 150. Else, there is a risk of many pages remaining non visited. This in turn would affect the ranking and indexing of your site.
These are some of the important factors that are covered here.
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