In this article, I will talk about how you can use solo ads marketing as an online network marketing lead generation strategy. There are different types of solo ads that are sold on the internet. The solo ads fall into three different categories. The first type of solo ad that I am going to talk about is the newest type of solo ads that are currently being offered on the internet. The newest types of solo ads that are being offered on the internet are guaranteed click solo ads. Guranteed click solo ads are solo ads that basically guarantee you a certain number of clicks to a particular url for a set price. Guaranteed click solo ads should be utilized as an online network marketing lead generation strategy. There are many individual solo ad vendors that offer clicks in the make money online/internet marketing niche. I don’t have time right now to go into complete detail about how you can virtually guarantee your success in utilizing these types of solo ads but there is a course out there called the Solo Ad Success Formula.
The advantage of utilizing guaranteed click solo ads is that you are guaranteed to get a certain number of people clicking on your link. Although, in my opinion I believe it is still important to utilize a subject line that it is geared tows attracting your target audience. Writing a subject line that attracts your target audience is still the best way to recruit the type of people you want in your downline. Overall, guaranteed click solo ads should be utilized as an online network marketing lead generation strategy. Just like in most advertising, you should advertise only a lead capture page with guaranteed click solo ads you never should advertise a sales page. If you advertise, a sales page, if the visitor doesn’t buy your item right away then there is no way to capture the person’s name and email address so you can do email follow-up with your leads.
Also, there are several sites popping up now that not only offer guaranteed click solo ads but they offer guarantee opt-ins people who will actually opt-in to your capture page for a low price. However, I believe either some of these sites might be scams or they will send your url a list of people who are freebie seekers, meaning they opt into a lead capture pages just to see what is out there. Although, the tempation is there to want to buy the solo ads that guarantee you a certain number of opt-ins for a very low price. For example, there is a site you can use as a part of your online network marketing lead generation strategy that is offering 400+ clicks and 100+ optins for only $25 you can try these types of solo ads just to see what happens is only $25. Also, there are a few individual solo ad providers who will offer to send an ad out to their entire personal email opt-in list 1 to 2 times in one day for a certain fee. I would highly recommend responding to these offers because if the price is within your budget and if you have evidence that they are a lot of buyers on their emailing list then I would highly recommend responding to these offers.
The second type of solo ad that I want to talk about in this article is ezine solo ads. Ezine solo ads are the old fashioned solo ads that have been out on the internet for the past 10 years. Ezines are electronic newsletters which people subscribe to in order to read about certain topics and subjects. Ezine solo ads should definitely be utilized as an online network marketing lead generation strategy. The disdavantage to utilizing ezine solo ads is that unlike guaranteed solo ads, ezine solo ads don’t guarantee you a certain number of clicks like guaranteed click solo ads. In ezine solo ad marketing, you must use a subject line and an ad copy that will attract your target audience. Also, if you are promoting anything that is related to either network marketing, internet marketing, and/or the make money online niches then make sure you advertise in an ezine that is related to network marketing, internet marketing, and/or the make money online niche.
Ezine solo ad marketing is still a good online network marketing lead generation strategy but it is not being utilized as much anymore because of the emergence of guaranteed click solo ads which guarantee clicks. Ezine solo ads don’t guarantee clicks so you are basically not guaranteed that visitors will come to your url. Als, the cost of ezine solo ads will vary based on several factors such as the size of the ezine, the number of subscribers in the ezine, and other factors determine the price of the ezine solo ad. The third and final type of solo ad that I will be talking about is solo ads that are sold on free advertising websites such as viral mailers, viral listbuilders, credit based safelists, text ad exchanges, and traffic exchanges. Sometimes, these solo ads are referred to as contact solo ads that are sold on viral mailers, viral listbuilders, traffic exchanges, credit based safelists, and text ad exchanges should be utilized as an online network marketing lead generation strategy. The one clear advantage to utilizing these types of solo ads is that they are cheaper than both guaranteed click solo ads and ezine solo ads. A lot of times with contact solo ads you can get your ad out to a much higher amount of people for less money. Also, with contact list solo ads you must utilize subject lines and ad copy that target your target audience in order to get traffic to your lead capture page. A disadvantage to utilizing these types of solo ads is that the people on free advertising websites don’t have as much money to spend than people on the lists of other types of solo ads like guaranteed click solo ads and ezine solo ads. In other words, the potential prospects on free advertising websites are not as professional as potential prospects on the emailing lists of guaranteed click solo ad vendors or on ezines.
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