Browse Article

How Outdoor Signs Can Transform The Visibility Of Small Businesses?

October 15, 2016 | Author: | Posted in Business

Start-ups and small businesses often rely on a group of customers visiting them time and again. A limited visibility hampers their growth prospects. Visibility is the domino effect of a well-planned promotional strategy. It is a persistent marketing campaign that takes your brand name to a wider audience within a definite time period. It requires a meticulous approach entailing the use of business signs on the outdoors.

Why Your Small Business Requires Business signs?

There are some intriguing statistics to prove this point. In some recent surveys, it was found that 75% customers visited a store after being impressed by its outdoor signage while 68% believed that signage represents the quality of services offered by a company. 50% of the customers admitted that they are completely dissuaded by poor signage. These figures tell the whole story. Over the years, signs business in Kansas City has also impressively grown to prove the effectiveness of this promotional activity.

How Can It Help Your Business?

Small and medium businesses are encouraged to use outdoor signs in Kansas City to increase their visibility. However, this campaign can go haywire with the lack of professional expertise. Being a small business, they have a limited budget to advertise their business. However, a small budget won’ be an impediment if they hire a specialized signs company.

– It helps to Attract New Customers:

Needless to say, outdoor signs are the best medium to reach your target audience. If planned properly and placed at the right location, it can attract many new buyers. It serves as your guidepost and brings more people to your business. However, your signage should be flawlessly prepared with legible content and a striking design to act as a powerful branding tool.

– It Invokes Impulse Buying:

In a recent study conducted by US Small Business Administration, nearly 50% people admitted that they were influenced to shop at a store simply due to its eye-catching signage. This fact is sufficient to explain the significance of signs to enhance your business volumes. Impulse buying is common among the shopaholics. The moment they come across a lucrative signage, they are lured to enter the store and make a purchase.

– It Builds Your Brand:

The outdoor signs in Kansas City are considered as an effective tool to build a brand. A signage with a unique design and a compelling content will remain etched in the memory of the readers for a long time. You can further accentuate its effect by adding your website URL or a QR code to your business outdoor signs.

Also, if you are running a small business and want to boost its visibility, hire the professionals to create impactful signs for your enterprise.

The author has several years of experience working in a reputable sign company in Kansas City. He knows the needs of his clients and provides them the best quality signage that would help them achieve success in their business. Visit acmesigninc.comto read more.

Article Source


The author has been working in a major sign company in Kansas City for over 3 years. With his experience in offering quality signs for business, he explains to his readers how sign companies can help businesses gain new heights. Read more,

This author has published 15 articles so far.