To experience healthy performance of your business, it is important to ensure your business website is search friendly, and to be found in search engines’ result pages. However, search engines have an objective to do the best services to the user. To do so, they have certain criteria to rank websites. Therefore, your website should meet these criteria.
Further, with the coming of high quality Internet connectivity coupled with a wide range of technology devices such as smartphones, tablets, smartwatches, smart glasses, and the like, it is important to ensure your website compatible with these Y and Z generation gadgets. You need to make ‘meaningful’ changes in the site. Here are five points that help you make your website search friendly.
1. Make your site superfast
The faster the website, the better the user experience is. In other words, a website that loads fast helps visitors keep engaged. To get the maximal speed that the minimal loud-up time use an undated content management system (CMS).
2. Keep website features updated
Recently, Google rolled out a new algorithmic update with respect to mobile friendly websites. Essentially, this update is associated with assessing the quality of websites.
Google judges the quality of a website by providing the users the highest quality user experience. You can ensure quality of your website by posting high quality content, by which you can ensure high traffic.
Google’s Panda update also assesses the quality of websites by checking the quality of content. Thin, duplicate content brings a negative impression.
3. User intent
By user intent, we mean what a user is seeking to get from your website by executing a search query. Three sorts of user intent are: navigational, getting information and performing a transaction. All these need to be optimized.
According to a study by HubSpot, 76% of website visitors say, they come there because they find easily what they are looking for. This you can ensure by posting high quality content – actionable, updated and accurate.
Further, navigation should be easy. Have a home page, and make it easy for visitors to go to other from home page. For this, create a navigation bar. An effective navigation bar will guide visitors to across pages of the site.
4. Choose an effective CMS platform
Choose a CMS such as WordPress, Joomla, Mambo or Drupal. When it comes CMS, ensure to optimize with respect to Title Tag Customization, custom URLs with appropriate keywords to make them user-friendly, meta tags, customized HTML tags, contour text, 301 direct functionality, CSS, XML/RSS pinging and management of pagination issues.
5. Have responsive website design
Responsive web design is important with respect to make your site user experience optimal – easy to navigate, fast loading and easily adjusting to the setting across devices and platforms with compromising the quality of user experience.
To conclude, search engines are guided by the principle of helping human searchers. Therefore, websites should be such that they are useful to search engines’ visitors. Whether there is a change in platforms or devices, websites should be useful for human users. This should be the underlying principle of website design.
Brainstorm Technologies: Web Designing Company Hyderabad offers ecommerce web design services, web development, seo services Hyderabad, online marketing,IT Services application development, outsourcing, careers, and staff augmentation services.This author has published 3 articles so far.