Today mobile devices are indispensable part of our lives and engaging your consumers via proximity based marketing opens yet another gateway to them and at the same time offers you a novel method to reach your potential clients. With this type of marketing now you can engage your customers through their mobile devices within a defined range and you are offered a higher level of interactivity that was in the past missing. Marketing based on proximity allows you to employ mobile marketing tactics in public places such as shopping malls, food courts, cinemas, airports and education institutes giving your customers a more spontaneous and direct form of interaction with your brand. Usually every business is in need of such an interaction with their customers.
Proximity marketing in laymen’s words means engaging your consumers through their mobile devices within a defined range specially locations with lots of foot traffic such as shopping malls. In this manner it is possible to create an even more memorable interaction for your consumers and, by extension, motivate multiple visits and increase your ROI. When you have your consumers within close range it is possible to pass on relevant information to them including introductory offers, discounts and special deals through their Bluetooth/Infrared/Wireless/NFC-enabled mobile devices.
Bluetooth-based Proximity advertising allows you to send information to your consumers who are already ready and willing to receive content such as coupons, videos, movies and music from your business. Since it has no mobile carrier interaction the content is sent free of cost to your consumers. Today Bluetooth and Wi-Fi are the major platforms being used to transmit proximity marketing messages, they each make mobile messaging in any location measurable and accountable in a real-time setting.
Proximity based mobile advertising allows you to track and interact with your consumers even before they stepped into your store or business by using technology that goes straight to their mobile phones. The use of wireless technologies to deliver messages to consumers chosen by their proximity to a specific location at the time the message is sent enables to connect with potential consumers on time. You can deliver business information, product information, in text, pictures and videos or audio to the interested consumers.
You will find that things such as photos, video clips, interviews, product or service brochures, wallpapers for mobile phones, discount coupons, special offers, company contact information, event announcements and much more is delivered using proximity based marketing. Appadia is a Mobile Advertisement Platform that delivers Proximity based Advertising, Promotion, Coupons and other information to shoppers carrying Bluetooth enabled smartphones.
Author: Silvia Cortes
Appadia is a Mobile Advertisement Platform that delivers Proximity based Advertising, Promotion, Coupons and other information to shoppers carrying Bluetooth enabled smartphones. For more information about Beacon Advertising, visit the website http://www.appadia.com/.This author has published 2 articles so far.